REQUEST FOR CITY COUNCIL ACTION
DATE: 01/17/2024
TO: Honorable Mayor and City Council Members
FROM: City Manager's Office
SUBJECT:
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COUNCIL MEMBER REQUEST: COMMUNITY AWARENESS CAMPAIGN LIGHTING PROGRAM
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EXECUTIVE SUMMARY:
This staff report asks the City Council to provide direction on Council Member Daddario's request to install permanent lighting to support Nationally recognized awareness campaigns.
RECOMMENDED ACTION:
Recommended action
That the City Council provide direction to staff on implementing a Community Awareness Campaign Lighting Program. If the City Council decides to implement this program, a list of recognized holidays and awareness campaigns will need to be established. Additionally, the City Council will need to determine a process to formally recognize future holidays and awareness campaigns through this program.
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BACKGROUND & HISTORY:
On September 13th, 2023, Council Member Tony Daddario requested staff provide an overview of implementing community lighting to support nationally recognized awareness campaigns. Currently, the City of Corona does not have a program to use different colored lights to support or bring awareness to various nationally recognized campaigns.
For nearly 50 years, various colored lights have been used to illuminate private buildings for symbolic meanings. The Empire State Building is a historic example of utilizing lighting to bring public awareness to campaigns, non-profit organizations, and for-profit organizations. Other government buildings, including the White House, have followed suit to support specific campaigns or movements.
ANALYSIS:
Lighting campaigns are one way for a city to endorse or express support for campaigns, promote civic engagement, and create an aesthetic appeal. However, some awareness campaigns may be viewed as controversial. There are over 160 different national awareness and recognition campaigns for various causes. Some of these campaigns exist for a day, a w...
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