REQUEST FOR CITY COUNCIL ACTION
DATE: 10/04/2023
TO: Honorable Mayor and City Council Members
FROM: Communications Division
SUBJECT:
Title
ORDINANCE AMENDING 1.04.160 AND 1.04.170 OF THE CORONA MUNICIPAL CODE TO ADOPT A NEW CITY CORPORATE SEAL
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EXECUTIVE SUMMARY:
This staff report asks the City Council to approve an ordinance of the City of Corona to amend section 1.04.160 and 1.04.170 of the Corona Municipal Code to adopt a new City Corporate Seal.
RECOMMENDED ACTION:
Recommended action
That the City Council introduce by title only, and waive full reading of Ordinance No. 3379, first reading?of an ordinance approving amendments to Corona Municipal Code Chapter 1.04.160 and 1.04.170 to adopt a new City Corporate Seal.
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BACKGROUND & HISTORY:
The City of Corona's 2021-2026 Strategic Plan Goal 5 is Sense of Place and includes the reimagining of the City of Corona's brand, identity, and story. A primary component of the City's identity is represented in the City Seal. Thus, the City Council provided direction to redesign the City Seal.
The current City Seal was first adopted in 1991. Since that time, much has changed in strategies for communications and best practices for design. A new City Seal was necessary to better represent the City's history and aspirational goals laid out in the Strategic Plan. With the current City Seal being the ideation of a single resident, it was imperative that the new City Seal be developed through a consultative process that included as many perspectives and residents as possible. This is why we embarked on a robust community engagement rebranding process that included over 2,200 participants. Through this community engagement process, we were able to identify a consensus on key landmarks, imagery and motifs that best represent our City. These key elements include: Lemons, Mountains, Grand Boulevard, Circle, and Crown.
A brand is more than a logo, tagline, and some colors. It's our story. It's our hea...
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