PLANNING AND HOUSING COMMISSION
STAFF REPORT
DATE: 3/11/2019
TO: Honorable Chair and Commissioners
FROM: Community Development Department
APPLICATION REQUEST:
Title
ZTA2019-0001: Zone text amendment to Title 17 of the Corona Municipal Code amending Chapter 17.74 (Signs) to revise the regulations for parcel identification signs for commercial properties. (Applicant: City of Corona).
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RECOMMENDED ACTION:
Recommended action
That the Planning and Housing Commission recommend APPROVAL OF ZTA2019-0001 to the City Council, based on the findings contained in the staff report.
Body
PROJECT SITE SUMMARY
City wide for commercial properties not governed by specific plans.
BACKGROUND
At the request of Councilmember Wes Speake, the city's sign ordinance was set for discussion at the Infrastructure Committee at its meeting on January 9, 2019. The discussion centered on the city's regulations for commercial center pylon signs that are not located within specific plans and governed by the city's municipal code under Chapter 17.74. The purpose of the discussion was to provide more opportunity for tenant identification signage on the freestanding pylon signs located along street frontages. Currently, regardless of the size of the commercial center, pylon signs are limited to three tenant spaces. This restriction has resulted in a hardship for owners of larger commercial centers in leasing tenant space because of the inability to provide signage along a centers frontage. Specifically, the commercial center located at the northwest corner of Magnolia Avenue and Rimpau Avenue has engaged with staff on more than one occasion to obtain additional signage space on their existing pylon sign facing Magnolia Avenue. The pylon sign currently contains three tenants and based on the city's sign ordinance, no additional signage space for tenants are permitted. The owner currently remodeled the center and has attracted interest from potential tenants to occupy the...
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