PLANNING AND HOUSING COMMISSION
STAFF REPORT
DATE: 8/10/2020
TO: Honorable Chair and Commissioners
FROM: Community Development Department
APPLICATION REQUEST:
Title
ZTA2020-0002: Zone text amendment to Title 17 of the Corona Municipal Code, amending Section 17.74.070(H) to refine the conditions for the relocation of outdoor advertising signs (Billboards). (Applicant: City of Corona, 400 S. Vicentia Avenue, Corona, CA, 92882)
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RECOMMENDED ACTION:
Recommended action
That the Planning and Housing Commission recommend APPROVAL of ZTA2020-0002 to the City Council, based on the findings contained in the staff report.
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BACKGROUND
Zone Text Amendment (ZTA) 2020-0002 is an application by the city to amend the city's billboard regulations in Section 17.74.070 (H) of the Corona Municipal Code (CMC). The construction of new billboards are prohibited in the city; however, CMC Section 17.74.070 (H) makes provisions for new billboards to be constructed as part of a billboard relocation agreement requested by the city and entered into between the city and billboard operator or property owner. Billboards can include static boards, electronic message centers, electronic message boards, and changeable message boards. The municipal code further states the replacement of a static billboard face with any of the electronic messaging described above is considered a relocated billboard and therefore subject to a billboard relocation agreement.
Billboard relocation agreements are approved by the City Council. Therefore, the City Council has the sole and absolute discretion of the terms in the billboard relocation agreement and absolute discretion on the approval.
The current language in the Sign Ordinance does not describe minimum conditions that should be applied to billboard relocation agreements. The amendment proposes to add conditions to CMC Section 17.74.070(H) that would at a minimum be applied when the city considers a billboard relocation agr...
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