AGENDA REPORT
REQUEST FOR CITY COUNCIL ACTION
DATE: 09/02/2020
TO: Honorable Mayor and City Council Members
FROM: Community Development Department
SUBJECT:
Title
Public Hearing for City Council consideration of Ordinance No. 3319, first reading of an Ordinance of the City of Corona, California for Zone Text Amendment (ZTA2020-0002) amending Title 17 of the Corona Municipal Code, Section 17.74.070(H) to refine the conditions for the relocation of outdoor advertising signs (Billboards). (Applicant: City of Corona)
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RECOMMENDED ACTION:
Recommended action
That the City Council:
1. Approve ZTA2020-0002, as recommended by the Planning and Housing Commission.
2. Introduce by title only and waive full reading for consideration of Ordinance No. 3319, first reading of an ordinance amending Section 17.74.070(H) to refine the conditions for the relocation of outdoor advertising signs (Billboards).
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ANALYSIS:
Zone Text Amendment (ZTA) 2020-0002 is an application by the City to amend the billboard regulations in Section 17.74.070 (H) of the Corona Municipal Code (CMC). The construction of new billboards is prohibited in the City; however, CMC Section 17.74.070 (H) makes provisions for new billboards to be constructed as part of a billboard relocation agreement. Billboard relocation agreements are entered into between the City and billboard operator or property owner. The City Council has the sole and absolute discretion of the terms in the billboard relocation agreement and absolute discretion on the approval.
Billboards can include static boards, electronic message centers, electronic message boards, and changeable message boards. The municipal code further states the replacement of a static billboard face with any of the electronic messaging described above is considered a relocated billboard and therefore subject to a billboard relocation agreement.
The Sign Ordinance, Chapter 17.74 of the CMC, does not describe minimum conditions that ...
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