REQUEST FOR CITY COUNCIL ACTION
DATE: 06/02/2021
TO: Honorable Mayor and City Council Members
FROM: Community Development Department
SUBJECT:
Title
Billboard Relocation Agreement between the City of Corona and Outfront Media LLC.
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EXECUTIVE SUMMARY:
The City of Corona prohibits the construction of new billboards unless the construction of a new billboard is considered as part of a billboard relocation agreement. Corona Municipal Code Chapter 17.74 establishes the City's signage regulations including provisions related to the relocation of existing billboards within the City. The proposed Billboard Relocation Agreement between the City and Outfront Media includes relocating three older existing billboards within the City in exchange for the reconstruction of one new double-sided digital billboard relocated to 3125 Palisades Drive, Corona.
RECOMMENDED ACTION:
Recommended action
That the City Council authorize the Mayor to execute the Billboard Relocation Agreement with Outfront Media LLC.
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BACKGROUND & HISTORY:
The Zoning Code includes adopted regulations for signage within the City of Corona. The City's signage regulations are governed by Corona Municipal Code (CMC) Chapter 17.74, Signs. Section 17.74.070 of the CMC refers to prohibited signs in the City, which includes outdoor advertising signs, commonly referred to as billboards. However, Section 17.74.070 (H), allows new billboards, including electronic message centers, electronic message boards, and changeable message boards, to be constructed as part of a relocation agreement that involves the relocation of existing billboards within the City. Billboard relocation agreements may be approved by the City Council within its sole and absolute discretion and upon terms that are acceptable to the City Council. Additionally, Section 17.74.070(H) establishes the minimum criteria for the City to follow when it comes to relocating billboards from City (surface) streets to a freeway...
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