REQUEST FOR CITY COUNCIL ACTION
DATE: 09/21/2022
TO: Honorable Mayor and City Council Members
FROM: Economic Development Department
SUBJECT:
Title
Adoption of the City of Corona Downtown Revitalization Plan and Design Guidelines: A Guide to Placemaking in Downtown Corona.
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EXECUTIVE SUMMARY:
This staff report asks the City Council to adopt the City of Corona Downtown Revitalization Plan and Design Guidelines: A Guide to Placemaking in Downtown Corona. The Downtown Revitalization Plan and Design Guidelines were developed following extensive community engagement and market analysis. They contain strategic recommendations, design recommendations for the area's placemaking efforts, and an action plan that will guide the City's Downtown revitalization efforts over the next 10 years.
RECOMMENDED ACTION:
Recommended action
That the City Council adopt the City of Corona Downtown Revitalization Plan and Design Guidelines: A Guide to Placemaking in Downtown Corona.
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BACKGROUND & HISTORY:
In the late 1990s, the City developed a Downtown Revitalization Specific Plan (Specific Plan) to address the needs of Downtown Corona. The Specific Plan offered an in-depth study of the existing area and provided recommendations and requirements for land-use and development and design standards. The Specific Plan currently serves as the formal guide for development within the Downtown. Since then, the City determined that while the Specific Plan would continue to serve as the regulatory document, it was imperative to create a detailed, strategic action plan that could be implemented to attract investment in order to transform and revitalize Downtown Corona into a thriving, vibrant destination.
In April 2021, the City of Corona entered into a Professional Services Agreement with Kosmont Companies (Kosmont) and subconsultant Storyland Studios, to develop a Downtown Revitalization Plan (DRP) that includes a strategic action plan and a set of Design Guidelines...
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