REQUEST FOR CITY COUNCIL ACTION
DATE: 05/17/2023
TO: Honorable Mayor and City Council Members
FROM: Planning and Development Department
SUBJECT:
Title
CONSOLIDATED AND RESTATED BILLBOARD RELOCATION AGREEMENT BETWEEN THE CITY OF CORONA AND LAMAR CENTRAL OUTDOOR
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EXECUTIVE SUMMARY:
This staff report asks the City Council to enter into a Consolidated and Restated Billboard Relocation Agreement with Lamar Central Outdoor. The City originally entered into a Billboard Relocation Agreement with Lamar Central Outdoor ("Lamar") in November 2006. The City also entered into an Assignment and Assumption Agreement with Lamar in 2014, whereby Lamar acquired the rights to a Billboard Relocation Agreement the City had entered into with Empire Outdoor Advertising in 2012. Over the years, the Agreements have been amended to document certain changes. Lamar is proposing to change-out three static billboard panels to electronic changeable message boards on two of their billboard structures within the City, and are willing to do so in exchange for better compensation terms for the City. The Agreements are now being consolidated and restated in their entirety so that the City only has one Agreement with Lamar and to address these changes.
RECOMMENDED ACTION:
Recommended action
That the City Council:
a. Authorize the Mayor to execute the Consolidated and Restated Billboard Relocation Agreement with Lamar Central Outdoor.
b. Authorize an estimated revenue increase in the amount of $50,000 in the General Fund 110 for Fiscal Year 2024.
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BACKGROUND & HISTORY:
Corona Municipal Code Chapter 17.74, the City's Sign Ordinance, prohibits off-premises and outdoor advertising signs (billboards) per Section 17.74.160, but does allow for relocation agreements entered into between the City and billboard owners.
Lamar Central Outdoor entered into a Billboard Relocation Agreement with the City in November 2006. The Agreement allowed Lamar to relocate existin...
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